Flipkart is one of India’s leading homegrown e-commerce marketplaces. It allows users to buy anything, from smartphones to fashion and daily groceries, all delivered right to their doorstep.
Problem Statement
Users who wish to order something, at a new address, they are:
unable to add a new address directly from their cart section.
required to navigate back to the account settings to do the same.
Scope for Improvement
In order to ensure the purchase flow isn't disrupted, we need to:
create a feature that enable users to add new addresses directly from their cart.
ensure that users can quickly manage or switch between addresses.
Missing Control to
Add new address
Edit or fix errors in saved addresses
Delete outdated addresses
2024
Flipkart
2024
My Version
2025
Flipkart
My Learnings
Eliminating multi-step navigation to adding a new address showed how Hick’s Law speeds decisions by reducing choices and screens.
Analyzing checkout pain points showed small usability gaps can disrupt the entire purchasing journey.
Fixing navigation loops and enabling in-cart address management showed minimizing friction in conversion flows prevents drop-offs.
Therefore, Your feedback is valuable.
