Redesign

Redesign

Case Study

Case Study

Redesign

Case Study

Redesign

Case Study

Driefcase is an ABDM-approved smart health document locker that securely stores, organizes, and shares personal and family medical records with ABHA integration.

Problems

  • Onboarding flow is overwhelming and is not user friendly.

  • The homepage reflects outdated 2015 UI Trends.

  • Nearly every page has major UX flaws.

  • App is not engaging & users tend to use it occasionally.

Scope for Improvement

  • Simplify onboarding and make it welcoming for users.

  • Reduce visual clutter with simple & concise layout.

  • Resolve critical UX problems across all pages.

  • Introduce features that keep users engaged while aligning with the business goals.

6 Months

6 Months

6 Months

Duration

UX & UI Design

UX & UI Design

UX & UI Design

Role

Healthcare

Healthcare

Healthcare

Industry

Original Version

BEFORE REVAMP

Original Version

BEFORE REVAMP

Original Version

BEFORE REVAMP

  1. Login & Register

  1. Registration

  1. Create ABHA

  1. Home Page

  1. Link ABHA

  1. ABHA Profile

  1. ABHA Requests

  1. Health Locker

  1. Health Loan

  1. Health Quiz

  1. Call For Blood

Overwhelming

  • Onboarding form adds up cognitive load.

  • Is not user-friendly.

Basic Date Picker is missing.

Input field isn't sufficient for entering Address.

Doesn't allow users to link an existing ABHA if they already have one.

Existing ABHA users

  • can't skip this step.

  • can tend to create duplicate ABHA ID.

  • may potentially drop-off.

Cluttered Layout

  • The layout lacks a clear hierarchy.

  • Have multiple types of layouts.

  • Adds cognitive load.

Misleading Button

  • Related to the 'Health Locker' feature.

  • May lead to confusion.

Limited Options

  • Only one way to retrieve ABHA details using ABHA Address.

  • Creates hindrance if users doesn't remember it.

Potential Merger

Poor Visual Hierarchy

  • All text blends together.

  • Lacks clarity.

  • Harder to scan quickly.

Incorrect Class Distribution

  • Section names do not justify themselves clearly.

  • 'Approved' section also contains Denied, Expired & Revoked requests.

  • 'Requests' section refers to pending requests.

Lacks Clarity

  • Hard to differentiate among different types of documents.

  • Potential confusion about actions.

Doesn't validate users via Aadhaar or any other govt. body.

Overwhelming Form

  • Presenting all fields at once creates fatigue.

  • Requires additional effort to handle.

  • Increases abandonment rates.

Text input instead of Date Picker.

No visible CTA.

Less Motivating

  • No elements to spread health knowledges.

  • No intrinsic pull to participate except curiosity.

  • Quizzes are strictly informational & non-discoverable.

Poor Discoverability

  • Doesn't view nearby centers or blood banks in real-time.

  • Lacks transparency in blood availibility.

  • No quick assistance.

  1. Login & Register

  1. Registration

  1. Create ABHA

  1. Home Page

  1. Link ABHA

  1. ABHA Profile

  1. ABHA Requests

  1. Health Locker

  1. Health Loan

  1. Health Quiz

  1. Call For Blood

Overwhelming

  • Onboarding form adds up cognitive load.

  • Is not user-friendly.

Basic Date Picker is missing.

Input field isn't sufficient for entering Address.

Doesn't allow users to link an existing ABHA if they already have one.

Existing ABHA users

  • can't skip this step.

  • can tend to create duplicate ABHA ID.

  • may potentially drop-off.

Cluttered Layout

  • The layout lacks a clear hierarchy.

  • Have multiple types of layouts.

  • Adds cognitive load.

Misleading Button

  • Related to the 'Health Locker' feature.

  • May lead to confusion.

Limited Options

  • Only one way to retrieve ABHA details using ABHA Address.

  • Creates hindrance if users doesn't remember it.

Potential Merger

Poor Visual Hierarchy

  • All text blends together.

  • Lacks clarity.

  • Harder to scan quickly.

Incorrect Class Distribution

  • Section names do not justify themselves clearly.

  • 'Approved' section also contains Denied, Expired & Revoked requests.

  • 'Requests' section refers to pending requests.

Lacks Clarity

  • Hard to differentiate among different types of documents.

  • Potential confusion about actions.

Doesn't validate users via Aadhaar or any other govt. body.

Overwhelming Form

  • Presenting all fields at once creates fatigue.

  • Requires additional effort to handle.

  • Increases abandonment rates.

Text input instead of Date Picker.

No visible CTA.

Less Motivating

  • No elements to spread health knowledges.

  • No intrinsic pull to participate except curiosity.

  • Quizzes are strictly informational & non-discoverable.

Poor Discoverability

  • Doesn't view nearby centers or blood banks in real-time.

  • Lacks transparency in blood availibility.

  • No quick assistance.

Guerrilla Usability Testing

REAL-WORLD TRIALS

I conducted a small-scale usability test to study the experiences of first-time users.

Guerrilla Usability Testing

REAL-WORLD TRIALS

I conducted a small-scale usability test to study the experiences of first-time users.

Guerrilla Usability Testing

REAL-WORLD TRIALS

I conducted a small-scale usability test to study the experiences of first-time users.

8

8

8

Participants

18-45

18-45

18-45

Age Group

Android & iOS

Android & iOS

Android & iOS

Platform

User
U1
U2
U3
U4
U5
U6
U7
U8
Create an Account
Create an Account
Create an Account
Add a New Member
Add a New Member
Add a New Member
Add a Document
Add a Document
Add a Document
Book a Lab Test
Book a Lab Test
Book a Lab Test
Apply Health Loan
Apply Health Loan
Apply Health Loan
Check Blood Availability
Check Blood Availability
Check Blood Availability
!?✔
✔
!?✔
!?✔
✖
✖
✔
!?✔
✔
✖
!?✔
!?✔
!?✔
✔
✔
!?✔
!?✔
✖
✖
✔
!?✔
✖
!?✔
✖
✔
✔
✔
✖
✖
✔
✖
!?✔
!?✔
✔
!?✔
✖
✖
✔
!?✔
✖
!?✔
!?✔
✔
!?✔
!?✔
!?✔
✖
!?✔

✔

User can perform task quickly, without any trouble.

!?✔

User can perform task, but has some struggles.

✖

User can't perform task.

Key Insights

38%25%38%

Create an Account

38% of users were unable to create their account.

63%38%

Add a New Member

38% of users struggled while adding a new member.

38%63%

Add a Document

63% of users struggled while uploading a document.

13%38%50%

Book a Lab Test

50% of users were not convinced to choose among several test packages.

63%38%

Apply Health Loan

38% of users did not fill out or abandoned the loan form in between.

13%38%50%

Check Blood Availability

50% of users were unable to get nearby blood availability details.

Onboarding

There is no option to link existing ABHA ID.

Onboarding

There is no option to link existing ABHA ID.

Onboarding

There is no option to link existing ABHA ID.

Lab Test

Multiple packages are shown, all at once.

Users having difficulty deciding a suitable.

Lab Test

Multiple packages are shown, all at once.

Users having difficulty deciding a suitable.

Lab Test

Multiple packages are shown, all at once.

Users having difficulty deciding a suitable.

Health Loan

Users seems to be overwhelmed by the lengthy form.

Many users left the form halfway.

Health Loan

Users seems to be overwhelmed by the lengthy form.

Many users left the form halfway.

Health Loan

Users seems to be overwhelmed by the lengthy form.

Many users left the form halfway.

Health Loan

Those who applied are unable to track their application status.

Health Loan

Those who applied are unable to track their application status.

Health Loan

Those who applied are unable to track their application status.

Blood Availability

Users can't check for real-time blood stock.

Users are waiting for response after raising a request.

Blood Availability

Users can't check for real-time blood stock.

Users are waiting for response after raising a request.

Blood Availability

Users can't check for real-time blood stock.

Users are waiting for response after raising a request.

Major Problems Observed

  • Overall experience is overwhelming & forms are time-consuming.

  • No onboarding flow for users with existing ABHA ID.

  • No real-time data on blood request & availability.

Guerrilla Usability Testing

WHAT CHANGED & WHY?

I conducted a small-scale usability test to study the experiences of first-time users.

Guerrilla Usability Testing

WHAT CHANGED & WHY?

I conducted a small-scale usability test to study the experiences of first-time users.

Guerrilla Usability Testing

WHAT CHANGED & WHY?

I conducted a small-scale usability test to study the experiences of first-time users.

Major Problems Observed

Major Problems Observed

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